End-to-end attribution with an AI Growth Marketing Coworker—built for SaaS companies
Confidently scale marketing channels with expert-built attribution and opportunity reporting on autopilot.
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Built with and trusted by the best growth marketing teams
"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."
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"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."
“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”
“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”
The future of growth marketing is here
A personalized Growth Marketing Coworker to 10x your impact is made possible by attribution custom-built for you across revenue, demand generation, and website metrics.
Maximize revenue from growth channels with Growth Marketing Coworker
Drive real revenue growth from marketing with outcome-based analysis and expert guidance on autopilot—so you can move faster with leaner teams— through guided automation on custom-built attribution.
Drive predictable revenue growth with a realtime map of what’s working and what’s not
Attribution is a map of how your business grows—run your daily metrics review and take action on opportunities instantly. We work with you to custom-build scalable attribution, aligned to growth loops, platforms, and growth levers.
Build your own dashboards, answer your own questions—from trusted data
Get full visibility of marketing campaigns across revenue, demand generation, website, and product metrics.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
We make passing the IDs you need for attribution across all your data sources super simple.