Take control of your growth goals with better attribution

Scale and optimize campaigns faster with AI growth marketing agents—operating on expert-built attribution.

Keep an eye out for an email from us in the next 24 hours.

Trusted by the best growth marketing teams

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

Andrew Wilson, Data Engineer

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

Ethan Smith, CEO

The foundation of your growth stack

The future of growth marketing is here. Personalized Growth Marketing Coworkers to 10x your impact—with real attribution custom-built for you across all your key growth metrics.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

Grow faster with AI Growth Marketing Coworkers

Scale ARR faster with 24/7 campaign opportunity monitoring—configurable to any channel, goal, and funnel metrics—so you can move faster with leaner teams

Expert analysis of your campaigns

A personalized Growth Marketing Coworker platform so you can move faster, with leaner teams— through guided automation.

Scale and optimize campaigns faster

Insight-driven action suggestions with understanding of your business, growth formula, and expert best-practices for each channel.

Drive predictable revenue growth real attribution

Know exactly what's working and what isn't with campaign-level attribution—deduplicated across channels—on across all of your key growth metrics.

Campaign-level attribution

Traffic Source, Channel, and Campaign level attribution aligned to teams, platforms, and levers.

Across all your metrics

Say goodbye to the black-box that is partial attribution. It’s on all of your metrics. Period.

Channel deduplication

Choose the model that best fits your needs, and update logic and models with attribution management tools.

Answer your own questions fast—from trusted data

Get full visibility of marketing campaign impact across channels and metrics.

A workspace that just works

Create charts, funnels, retention analyses, dashboards, and coworkers...in seconds. And it's all interactive.

Real customer acquisition metrics

Ground-truth for actual CAC, ROAS, and Payback –using real customer attribution with platform spend.

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

Visits
Unique visitors
New visitors
Sign up conversion rate
Sign ups
Account creation conversion rate
Accounts created

Sales metrics

Leads
Lead to opportunity conversion rate
Opportunities
MQL conversion rate
Marketing qualified leads (MQLs)
SQL conversion rate
Sales qualified leads (SQLs)
Closed won conversion rate
Closed won
Closed lost

Revenue metrics

New customer conversion rate
New customers
Total revenue
New customer revenue
Expanded customers
Expansion customer revenue
Reactivated customers
Reactivated customer revenue
Contracted customers
Contraction revenue
Churned customers
Customer churn rate
Churned revenue
Revenue churn rate
Average revenue per user
Average revenue per customer

Book a demo:

Keep an eye out for an email from us in the next 24 hours.

Trusted by the best growth marketing teams

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

The foundation of your growth stack

Outcome-based analysis and growth opportunities on autopilot

End-to-end attribution—custom-built to your business

Grow faster with AI Growth Marketing Coworkers

Expert analysis of your campaigns

Scale and optimize campaigns faster

Drive predictable revenue growth real attribution

Campaign-level attribution

Across all your metrics

Channel deduplication

Answer your own questions fast—from trusted data

A workspace that just works

Real customer acquisition metrics

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Warehouse-native

Bring your full-funnel metrics into one place

Marketing metrics

Sales metrics

Revenue metrics

Marketing spend metrics

Explore all of Roadway AI

Attribution

Automation

Metrics

Never miss another growth target

Keep an eye out for an email from us in the next 24 hours.