Full-funnel attribution in minutes, not months
Scalable attribution from first visit to first payment — so you can understand exactly what investments are driving growth.
Align your attribution model to inputs you actually control
Clearly map all your traffic sources and campaigns to the inputs you control so you can plan and measure your marketing investments with confidence.
"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."
Account-based tracking
View your metrics on the account and user levels to get a full understanding of the marketing attribution for companies and the users within that are interested in or using your products.
Attribution built for you — that can evolve as you scale
We’ll set up first-touch, last-touch, or multi-touch attribution models for you — along with the tools to refine and evolve attribution as you scale.
Adapt attribution as you scale
Adjusting attribution is easy because all your marketing data is already in Roadway.
Custom channel weights
Assign incrementality adjustments by giving channels additional weight.
Flexible Integration Options
One-click connectors
Warehouse-native
Request access.
Take the guesswork out of growth marketing
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