Run better performance marketing campaigns — with AI Agents
The AI platform with purpose-built workflows, tools, and memory for agents to build and scale performance marketing campaigns.
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Powering campaigns for the best performance marketers
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AI Coworkers
The Agentic Platform for Performance Marketers
The only AI platform with the measurement, workflows, tools, and memory purpose-built for performance marketing.
Agents
Scale quality customers from performance—faster
AI Coworkers with goal, funnel, guardrail metric context, action-impact memory, and purpose-built tools.
AI Coworkers with goal, funnel, guardrail metric context, action-impact memory, and purpose-built tools.
Workflows
Maximize every campaign across every channel.
Automate optimization, experimentation, reporting, and more with always-on workflows with your playbooks embedded.
Automate optimization, experimentation, reporting, and more with always-on workflows with your playbooks embedded.
Measurement
Optimize targeting and ads for quality customers.
Cross-channel measurement across organic and paid channels to give agents a clear view of impact and quality.
Cross-channel measurement across organic and paid channels to give agents a clear view of impact and quality.
Agents
Scale customers from performance marketing faster
AI Coworkers that help teams iterate and scale faster to acquire the maximum number of quality customers.
Plan
Plan campaign updates and experiments with Coworker Chat.
Approve
Give explicit approval to AI Coworkers for any plans you want executed.
Execute
AI Coworkers execute campaign optimizations and experiments.
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin
Castmagic saves 30 hours per month using AI Coworkers to analyze and recommend next-best actions for scaling and optimizing SEO and Performance marketing campaings.
“Roadway paints such a clear picture of what is driving our growth and where we need to invest more to grow faster. I don’t think Castmagic would be where it is today without it—and it’s made me a better marketer.”
Ramon, Co-Founder & CEO at Castmagic
Workflows
Performance optimization that never clocks out.
Workflows run your playbook with your data, goals, and rules. You make the calls.
Your playbook running on a schedule
You set the metrics, thresholds, and cadence; your coworker runs them with the data, goals, and guardrails it already knows.
Daily optimizations, always on
The keyword reviews, budget checks, and anomaly scans you'd do every morning now run on a schedule, grounded in your real account data.
Approval-first by default
Every recommendation queues for your review, and you can flip on auto-approve when you're ready to hand over more.
Measurement
Optimize ads for quality customers
Cross-channel attribution across all key growth metrics for a clear view of what’s working, what’s not, and why.
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin
Connect
Connect your marketing data sources with a few clicks.
Map
Select your traffic sources, channels, and campaigns.
Build
Build out your Dashboards, Charts, Funnels, and AI Coworkers.
Reforge saved $50k in attribution build and maintenance costs on the data team, reallocated resources from performance marketing, and doubled down on SEO based on a real attribution model.
“The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."
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Andrew, Data Engineer at Reforge
Forward-deployed
We get your agents and workflows running for you
Forward-deployed setup
Fit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.
Expert support
Every Roadway customer gets premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.
Flexible implementations
One-click connectors or warehouse-native. For teams with messy data, we help you get Roadway-ready quick.
Scale paid marketing faster with AI
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