Autonomous advertising systems
Automate ad campaign management with purpose-built agents for performance marketers to launch, optimize, and scale ad spend with confidence.
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Powering the best performance marketing teams
15–20 hrs saved
Automate 15-20 hours of weekly performance marketing work, per marketer.
Faster payback
Daily optimization against real measurement, not platform-reported numbers.
24/7 coverage
Anomalies, pacing, and fatigue caught the morning they happen.
The platform
Autonomous ad systems that run on foundations you trust
Built for experts by experts, the way it should be done. Full-funnel measurement data enable purpose-built AI agents with channel context, allowing your automated workflows to run with confidence.
1
Measurement
The data foundation
The foundation that enables automation with confidence. Full-funnel measurement across your paid and organic channels.
2
AI Coworkers
The channel context
Purpose-built agents with expert-written skills, native channel tools, and memory of what works. It plans, you approve, it executes.
3
Workflows
The automated playbooks
Autonomous reporting, optimization, scaling and more — or go far beyond with insight-based campaign actions.
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"We reduced CAC by 75% while saving countless hours running autonomous ad systems through Roadway"
Blaine
CEO, Castmagic
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"Roadway manages our ad spend, so we can focus on experiments and creative. Still can't believe we used build all this by hand."
Skyler
Head of Growth, Courtyard
Paid Search Coworker
Working
Reviewed 1,240 search terms against your $420 CAC target. 4 terms drifting over; recommend pausing. 12 Google winners are ready to mirror on Bing.
Google → Bing expansion
Awaiting approval
Mirror your 12 best-performing Google campaigns on Bing, $180/day starting budget, capped at target CAC.
Coworkers can make mistakes. Review their work.
AI Coworkers
A teammate for every channel
Purpose-built agents that know your goals, funnel, and guardrails. It plans, you approve, it executes and remembers what works (and doesn't).
Goals and guardrails you set, per channel
Plans, gets your approval, then executes
Remembers the impact of every action it takes
Workflows
Autonomous systems that scale and optimize ad spend
Automate reporting, optimization, experimentation, and scaling of your performance marketing campaigns.
Budget caps and guardrails hold across the whole system.
Task History keeps a full audit trail of every action and its impact.
Every action queues for approval, auto-approve is opt-in only.
Workflows
Task History
CAC spike → investigate & rebalance
3 queued
✓
Winning creative → clone to new audiences
Done
◷
Demand surge → shift budget to what's converting
Scheduled
◷
Weekly opportunity report
Scheduled
CAC by channel
Google Ads
$312 · ↓ 9%
Meta
$418 · ↑ 4%
Bing
$268 · new
LinkedIn
$196 · ↓ 12%
Blended · mapped to closed-won revenue
$331
Measurement
The data required to automate with confidence
Full-funnel metrics with granular measurement across your paid and organic channels, mapped to the levers performance marketers control.
Full-funnel measurement across paid and organic channels
Direct connector or warehouse-native implementations
Real CAC and payback mapped to the levers you control
Forward-deployed
We get your system live in production
A forward-deployed growth engineer connects your data, maps measurement, and stands up your first agents. A working system instead of another tool to implement.
Connects to everything you run
01
Connect & map your data
One-click connectors or warehouse-native. We map measurement to revenue, wherever your data lives.
02
Build & deploy your system
Agents and workflows built to your playbooks— goals, funnel, guardrails, and approvals set with you.
03
Tune with an expert
Monthly calls with an expert growth advisor to expand what the system runs, and how much it canapprove.
Go from generic agents to purpose-built systems
Data, context, skills, tools, memory, and workflows all purpose-built for performance marketing systems.
Generic agents
Roadway
Data
Platform conversions
Full-funnel measurement
Agent context
Goal
Goal, funnel & guardrail metrics, insight / task / workflow history
Scheduled tasks
Claude scheduler
Automated reporting, optimization & scaling workflows
Agent tools
Computer use / browser plugins / MCPs
Native apps with API calls for reliable budget deployments
Agent skills
Claude-written, human-edited skills
Expert-written, with thorough processes and specific tools
Agent memory
Claude memory
Action-impact memory and summaries with tagged learnings
Generic agents
Data
Platform conversions
Agent context
Goal
Scheduled tasks
Claude scheduler
Agent tools
Computer use / browser plugins / MCPs
Agent skills
Claude-written, human-edited skills
Agent memory
Claude memory
Roadway
Data
Full-funnel measurement
Agent context
Goal, funnel & guardrail metrics, insight / task / workflow history
Scheduled tasks
Automated reporting, optimization & scaling workflows
Agent tools
Native apps with API calls for reliable budget deployments
Agent skills
Expert-written, with thorough processes and specific tools
Agent memory
Action-impact memory and summaries with tagged learnings
Get your system on the road.
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You're in—expect an email shortly.
01
More from every dollar
Workflows run optimization, expansion, andexperimentation across every channel. Lower CAC, faster payback.
02
Savings compound into growth
15–20 hours a week back for strategy and creative. CAC savings also redeployed more efficiently.
03
A system built for you
Built to your playbooks, setup by a forward-deployed team. Get live in production in days, not months.