Full-funnel metrics and attribution —purpose-built for your business

Understand precisely where growth is coming from with unified reporting across every phase of your customer journey.

Thanks, we'll be in touch soon!

Email tim@roadwayai.com if you have any questions.
Or schedule time to learn more now:
Book a demo

Metric definitions and attribution built for you — correctly

Connect your data sources to Roadway to understand the true relationship between the metrics that matter most: traffic, users, and revenue.

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

Photo of Bruno Estrella (in Clay form)
Bruno Estrella, Head of Growth

Powerful dashboards out of the box — and tailored reports built for you, by us

Work directly with our growth advisors to create dashboards that clearly show where growth is coming from and what levers to pull to make an impact.

Flexible Integration Options

One-click connectors

Warehouse-native

Request access.

Take the guesswork out of growth marketing

Thanks, we'll be in touch soon!

Email tim@roadwayai.com if you have any questions.
Or schedule time to learn more now:
Book a demo

Book a demo: