Full-funnel metrics and attribution —purpose-built for your business
Understand precisely where growth is coming from with unified reporting across every phase of your customer journey.
Metric definitions and attribution built for you — correctly
Connect your data sources to Roadway to understand the true relationship between the metrics that matter most: traffic, users, and revenue.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”
Bruno Estrella, Head of Growth
Powerful dashboards out of the box — and tailored reports built for you, by us
Work directly with our growth advisors to create dashboards that clearly show where growth is coming from and what levers to pull to make an impact.
Flexible Integration Options
One-click connectors
Warehouse-native
Request access.
Take the guesswork out of growth marketing
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Email tim@roadwayai.com if you have any questions.
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