Streamline Reporting for Channel Programs with Pre-Built Templates

Streamline reporting for channel partner program teams, making it easier to track success and optimize strategies.

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How Channel Partner Program Marketers Can Get Started with Report Templates

1

Define your growth formula

Connect report templates with attribution tools to show partner contributions across the customer journey.

2

Set up end-to-end marketing attribution

Connect report templates with attribution tools to show partner contributions across the customer journey.

3

Choose the right tool

Use a reporting platform that supports customizable templates for presenting partner metrics effectively.

4

Use dashboards to quickly assess performance and make data-driven adjustments

Pair reports with dashboards to monitor real-time trends and adjust strategies as needed.

5

Optimize based on insights

Regularly refine templates to reflect evolving goals and ensure they remain actionable and aligned with program objectives.

Bring metrics from your entire channel partner marketing funnel, into one place.

Metrics for channel partner program marketers

Channel partner marketing metrics track the performance of your channel program by measuring contributions to pipeline growth, sales, and customer acquisition.

Dimensions for channel partner program marketers

Dimensions segment your channel data to uncover which partners, campaigns, or regions generate the highest impact on your business.

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Dimensions

  • Traffic source
  • Channel
  • Campaign
  • Landing page
  • UTMs
  • Country
  • City
  • User segments

Metrics

  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Leads
  • Lead to MQL conversion rate
  • MQLs
  • MQL to SQL conversion rate
  • SQLs
  • SQL to opportunity conversion rate
  • Opportunities
  • Opportunity to closed won conversion rate
  • Closed won customers
  • New customer conversion rate
  • New customers
  • New customer ARR
  • Expansion ARR
  • Reactivation ARR
  • Churned ARR
  • Contraction ARR
  • Total ARR
  • Churn rate

FAQs

What are report templates, and why are they valuable for channel programs?

Report templates offer a structured way to analyze and present partner program performance, saving time and improving consistency.

How do templates improve collaboration?

By standardizing reporting, templates make it easier to share insights and align with stakeholders on strategies.

What should a good channel report template include?

Key metrics include partner performance, deal registrations, revenue contributions, and pipeline impact.

Can templates be customized for different audiences?

Yes, templates can be adjusted to provide high-level summaries for executives or detailed data for partner managers.

How do report templates help refine channel strategies?

Templates highlight trends and performance gaps, guiding decisions to improve program ROI.