Track And Maximize The Impact Of Your Demand Generation Efforts With Attribution
With full scale attribuition, your demand generation team can track exactly where MQLs are coming from – and double down on the efforts that are working.
How To Get Started With Demand Generation Attribution
Define your growth formula
End-to-end marketing attribution is useful for demand gen teams because it provides a clear picture of which channels and campaigns drive leads and conversions.
Set up end-to-end marketing attribution
End-to-end marketing attribution is useful for demand gen teams because it provides a clear picture of which channels and campaigns drive leads and conversions.
Choose the right tool
Choose an attribution tool that integrates with your marketing stack, supports multi-channel tracking, offers customizable models, and provides actionable insights tailored to your team's goals and funnel stages.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards that provide a real-time overview of key metrics and campaign performance so your team always knows whether they're on track or not.
Optimize based on insights
Use insights from dashboards to refine your demand generation campaigns, reallocate budgets, and improve overall results.
Bring metrics from your entire demand generation marketing funnel, into one place.
Demand generation metrics
Attribution metrics for demand gen focus on understanding which campaigns and channels drive the most impact.
Demand generation dimensions
Dimensions segment your data to identify which channels, campaigns, or audience segments are driving the most qualified leads and pipeline opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does attribution help optimize spend on demand gen campaigns?
Attribution identifies which channels and campaigns drive the most conversions, allowing teams to allocate budgets more effectively.
Why is attribution important for measuring campaign performance?
It provides data-driven insights into how each campaign contributes to lead generation and pipeline growth, ensuring accurate performance evaluation.
How can attribution improve collaboration between sales and marketing?
By showing the impact of marketing efforts on revenue, attribution fosters alignment with sales teams and ensures shared accountability for results.
Does attribution help demand gen teams shorten the sales cycle?
Yes, by identifying high-performing channels and touchpoints, teams can focus on strategies that engage prospects faster and move them through the funnel efficiently.
Can attribution support scaling demand generation efforts?
Absolutely – attribution uncovers repeatable success patterns, enabling teams to scale high-impact strategies and refine underperforming ones.